Have You Heard?: PR Strategy for Independent Musicians

The album is mastered, the tour is booked, merch is ordered, you’re all ready to make a big splash! But how do you get the word out? Publicity is often one of the most overlooked aspects of any album release campaign, but also one of the most crucial. In this panel we will hear from publicists, journalists and other media professionals on how to develop a great PR strategy, from building a compelling press packet to developing media relationships.


Rachel Weldon, Debaser (Moderator) | Paul Brooks, Take Aim Media | Jess Arcand, Take Aim Media | Colin Gallant, Taproot Edmonton

(Photo: Crystal Sujata)