Job Posting: Sled Island Marketing & Communications Director

Title: Marketing and Communications Director

Full time contract from November to July 2015 with possibility to become a year-round position following the 2015 festival
Start Date: November 17, 2014

Sled Island is seeking a creative Marketing Director to join its dedicated team. Reporting to the Executive Director, the Marketing Director will assume overall responsibility for creating, implementing and assessing the success of the festival’s annual marketing plan.

Key Responsibilities

  • Build and execute a comprehensive and strategic marketing plan for all Festival programming, in collaboration with relevant departments;
  • Oversee the development, production and distribution of all marketing collaterals and assets;
  • Develop and monitor key messaging and external communications;
  • Coordinate all advertisement production, placement and delivery across all media;
  • Maintain existing and build new media partnerships to grow awareness of the Festival;
  • Negotiate and execute media partnership agreements and ensure that all agreed upon obligations are fulfilled in a timely manner;
  • Manage the marketing budget, negotiate costs with suppliers and provide reports to the Executive Director on a regular basis;
  • Create and manage digital marketing and social media communications strategy;
  • Supervise marketing staff & interns, including graphic designers, publicist, web content creator and street promotion coordinator and direct day-to-day marketing operations;
  • Undertake continuous analysis of marketplace and trends.


  • Excellent written and oral communication skills;
  • Demonstrated ability to execute marketing plans and monitor budgets;
  • Experience working with web and graphic designer and print media;
  • Able to set priorities, multi-task and meet deadlines;
  • Strong attention to detail and proofreading skills;
  • Ability to self-direct and take initiative within the scope of work;

  • Good knowledge of social media networks and emerging platforms;

  • Excellent computer skills with a high proficiency in Microsoft Office applications;
  • Knowledge of social media tools such as Google Analytics and Facebook Page Insights, an asset.

Education and Experience

  • Two years of experience in a marketing management or related role, preferably in the arts and culture sector
  • Post secondary degree in Marketing or Communications an asset.

Key Relationships

  • Sled Island Staff
  • Sled Island Board of Directors
  • Sled Island Volunteers;
  • Sled Island Audiences
  • Media and Community Partners

Submissions should be addressed to the attention of Maud Salvi, Executive Director, and can be sent electronically to or by mail to:
2206a 4th Street SW, Calgary AB T2S 1W9.
Submissions must be received by November 4, 2014 at midnight P.S.T


Sled Island x Calgary International Film Festival

One of our favourite festivals, The Calgary International Film Festival, is just around the corner and we couldn't be happier to be co-presenting two documentary screenings with them: Time Is Illmatic and Heaven Adores You. What can we say? We're suckers for music docs! The proverbial cherry on top? We've got coupon codes for you! Simply enter Sleddin14 at checkout so that you've got a little more money to spend on snacks!

Time Is Illmatic offers a unique and energetic look into the creative processes of Nas in the making of his landmark debut hip hop album. Heaven Adores You, on the other hand, offers a visually and sonically striking portrait of Elliott Smith, an artist who struggled profoundly with fame and depression.

CIFF runs September 18-28 and features myriad choices for film buffs including new films by Alejandro Jodorowsky, David Cronenberg and Jean-Pierre Jeunet. Passes and individual tickets are on sale now!


Sled Island Guide To Pop Montreal

There is probably no other festival on the planet that we here at Sled Island feel as close of creative kinship with as Pop Montreal (it's totally curated, dudes!). Some of us are headed out that way to take in all of the musical madness and thought we should share our personal picks...


First up, we're extremely proud to be presenting a showcase at the festival with some Sled Island alumni, including one of the best Calgary live bands going!
09-19: Sled Island Presents: Kurvi Tasch, Krill, Brazilian Money, 36? and Loc-Nar @ Casa Del Popolo.


09-18 Ought + Carla Bozulich @ Piccolo Rialto
The new art-rock sensation Ought that we can't wait to see live and the inimitable Carla Bozulich (currently on the road with Swans). What's not to like?

09-18 Beat Cops @ Divan Orange
Beat Cops is the new project from Mikey Heppner (UBT, Priestess) and though there's only a few songs floatin' around out there, they've ALL been stuck in our heads for weeks.

09-18 Turquoise Jeep feat. Flynt Fossy, Watchyamacallit, Yung Huma @ Club Lambi
​This show is what POP Montreal is all about. Watch this video and go see Turquoise Jeep!

09-20 JJ Fad @ Late Night Little Burgundy
Their name may not ring a bell but you sure know this song.
​Don't miss ​these pioneers of female hip hop. They will also give an artist talk at the POP Quarters earlier in the afternoon.

09-20 Dot Wiggin Band, Freelove Fenner, Fakes , Brave Radar @ Sala Rossa
Some of our favourite Montreal bands opening for a founding member of The Shaggs.

09-20 Deafheaven @ Bar "Le Ritz" P.D.B. (ex-Il Motore)
We wanted these folks at Sled Island 2014, so it's about time for us to finally have our ears and minds melted by 'em, no?


09-20 Catholic Girls @ L'Escogriffe
09-18 Hag Face @ L'Escogriffe (and 09-19 @ Brasserie Beaubien)
09-18 Samantha Savage Smith @ Barfly
09-20 Telstar Drugs @ Brasserie Beaubien
09-19 Windigo @ L'Escogriffe


@ POP Quarters (unless noted) - throughout the festival
Don't forget to experience one of the most interesting part of POP Montreal, the Symposium, that offers artist talks, workshops and panel discussions, each one more interesting than the others. A few favourites:
09-18 Steve Albini in conversation with Howard Billerman @ Hotel2Tango
09-19 'Can Anyone Be A Rock Star? The Gendered Landscape Of Music Scenes and Rock
09-20 Cash Music Montreal
09-20 Dance Workshop with the Brontez Purnell Dance Company
09-20 Play The Keyboard, Just Like Hailu Mergia
09-20 This week on Psi Factor and The Cougar: Ty Segall, Mikey Heppner and Songs (best. podcast. ever.)
09-21 Multi-Voice Oscillator Building Workshops


...and what would a trip to Montreal be without a little gluttony? A couple of us Sled Island staffers are ex-Montrealers and miss the following like whoa:

- 1/2 chicken, spiced at Romados. It's like one really big meal or two pretty big meals for $8 or so. That spice...
- Wilensky's special, an all-beef salami/balogna sandwich with mustard on a grilled roll.
- twiced-cook pork from Cuisine Szechuan. And some veggie dishes too.
- Chicken roti w/ pumpkin at Jardin Du Cari. Make sure to douse it in that special lime-hot sauce.
- Boustan chicken shawarma (post 2am only). Sure, Mr. Boustan might've retired, but it's seriously still the greatest. Far better than Calgary shawarma!
- that's a lot of meat options, so why not a coconut bacon-featuring BLT from Aux Vivres?
- sure, they're touristy things to do, but Fairmount Bagel/St-Viateur Bagel and Schwartz smoked meat really are that good. Trust us. We miss them.
- and if you've got more time on your hands (and cash?) than these quickies, anything from the Joe Beef/Liverpool House/Vin Papillon folks or Au Pied De Cochon is going to make you a very, very happy festival-goer (with a food coma that is unlikely to allow you to actually take in music).


...really, there's not enough space for all of the recommendations. If ever there was any doubt how much POP Montreal respects music as much as we do, the proof is just in the number of bands playing this year who have played Sled in the past. A small sample includes: The Backhomes, Black Atlass, Dan Deacon, Dories, Eamon McGrath, Economics, Freak Heat Waves, Girl Arm, Heaven For Real, Homeshake, Indian Handcrafts, Johnny De Courcy, Jom Comyn, MaicaMia, Monomyth, The Nymphets, Old + Weird, PS I Love You, Le Revelateur, Slow Down Molasses, Solids, Soupcans, Strange Attractor, Technical Kidman, Timber Timbre, and UN!

It's going to be a blast, y'all!


Sled Island Greatly Reduces Landfill Waste

Sled Island's Green Team worked closely with vendors and our partners to responsibly manage the waste and recycling at 6 different locations during the festival. At our main outdoor venues, Olympic Plaza and East Village we were able to divert 88% of the waste from the landfill. A big thank you to all of the food truck vendors for supporting our waste reduction efforts by using 100% compostable packaging and food ware. The best part of Sled Island's environmental initiatives was the reduction of waste in general. This year we generated only 77.33 kg of garbage at our main outdoor sites compared to 425 kg in 2012! Our collection efforts at our other venues including the Golden Age Club, Poster Show, Pass Pick Up, and Artist Lounge helped to divert 300 kg of material from the landfill as well. Thank you to everyone for helping us host an amazing and environmentally responsible festival in 2014! 

Check out the full report here.


Sled Island 2014 Wrap-Up!

First of all, huge thanks to all of the bands, artists, filmmakers, comedians, partners, supporters, venues, media, volunteers, technicians, staff, board members and attendees for creating such an amazing festival. Everyone contributes in some way and none of this would be possible without that overwhelming amount of support, dedication and passion so strongly on display during the festival.

Sled Island 2014 was full of awesome moments starting from the sweet poster show and rad kick-off party on Tuesday. Wednesday began with a stunning performance from Rhye in a packed church and lead into an insanely awesome set from Power Trip, William Tyler delivering swift beauty in guitar-form and Jerusalem In My Heart’s awe-inspiring show to complete their residency at National Music Centre. Thursday kicked things up a notch with Mission of Burma being the best dudes and killing it, Chelsea Wolfe’s moody and moving set, Oneohtrix Point Never transforming Central United into a spaceship, Killer Mike taking us all to church and let’s not forget the mega-turnout for the East Village Block Party. The festival found its wings on Friday with Dan Deacon turning the legion into a fun house, Screaming Females obliterated the 510 parking lot, Helms Alee blowing away the crowd and our festival hero, Joel Plaskett Emergency saving the day with two shows at Olympic Plaza and Flames Central. Saturday kept the momentum alive with Touche Amore’s all-ages afternoon show, the always awesome Weird Canada showcase, Obits owning the Legion, a wild n’ rowdy crowd for Bass Drum of Death, St. Vincent tapping into an other worldly energy, The Spits ripping it up, Rocket From The Crypt bringing the big sound and Spiritualized taking us all away plus the fireworks to cap it off! For anyone able to rise on Sunday, they were treated to a delicious feast and gathering at the wrap-up pig roast party. 

It was certainly a festival to remember. What were your favourite memories? Favourite discovery of the festival? How are your dealing with the post-fest blues? Let us know on Facebook, Twitter and Instagram and use the #sledisland, #sled2014 and for those extra special moments #nobodyrainsonourparade hashtags to stay connected. Relive the memories of Sled Island on the festival’s extensive Flickr photostream up now. Keep your eyes peeled for a Sled Island 2014 recap video featuring this guy to come out later this summer!

Stay tuned for upcoming show announcements and our post-fest survey. We’ll have plenty of exciting stuff to come in the next while. Also, if you haven’t already now is the perfect time to order one of our limited-edition silkscreen posters or 2014 merchandise made by Jack Bride. Thanks again for all of your wonderful support and we look forward to hosting the next edition of Sled Island in 2015 with you!

With all our hearts,
Sled Island

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